What is Digital Marketing ?
Digital marketing is an umbrella term for the marketing of products or services using digital technologies, mainly on the internet, but also including mobile phones, display advertising, and any other digital medium. The way in which digital marketing has developed since the 1990s and 2000s has changed the way brands and businesses utilize technology and digital marketing for their marketing. Digital marketing campaigns are becoming more prevalent, as digital platforms are increasingly incorporated into marketing plans, and as people use digital devices instead of going to physical shops.
Digital marketing activities are search engine optimization (SEO), search engine marketing (SEM), content marketing, influencer marketing, content automation, campaign marketing, and e-commerce marketing, social media marketing, social media optimization, e-mail direct marketing, display advertising, e–books, optical disks and games, and any other form of digital media. It also extends to non-Internet channels that provide digital media, such as mobile phones (SMS and MMS), callback and on-hold mobile ring tones.
Why Digital Marketing ?
Over 60% of the worlds’ population is online and hence there is no surprise that most companies have embraced the digital space for their marketing endeavours.
Over the last 5 years, there has been an incredible shift of marketing budgets to the digital space. This in turn induces a sudden need of qualified Digital Marketing Professionals.
Digital Marketing is more cost effective than Traditional Marketing
Digital Marketing is the future of New Marketing Trends which will directly connect to the right audience, deliver right message on right time wherever in the world.
Digital Marketing is a great way for entrepreneurs to showcase their offerings to the right target group at minimal cost.
Implementing a good digital marketing strategy requires extensive knowledge of the concepts involved
Digital Marketing Course Module
- Introduction to Digital Marketing
- Search Engine Optimization
- Fundamentals of Search
- Advanced Search Engine Marketing
- Advanced Digital Display Marketing (Paid Advertising)
- Social Media Marketing
- Mobile Marketing
- Email Marketing
- Digital Analytics
Who Should Attend
- Marketing professional
- Web Marketers
- Entrepreneurs or affiliate marketers
- Technical and Software Professionals
- Marketing Executive
- Business Development Professional
- Chief Marketing,Chief Executive Officers
- Director – Sales & Marketing
- Sales & Marketing Professional from any Industries
Industries where you get Job
- IT Industry
- Marketing Agency
- Media and Entertainment Agency
- Health care, Hotel and FMCG Industries
- Learning and Education
- Real Estate, Transport and logistics Business
- Telecom Industry
- NGO and Charitable Trust
- Insuarance Sector
- E-commerce Business